About Us

We arrived in Basel four years ago and immediately noticed something missing: real Specialty Coffee culture.

In Spain, coffee is a moment, you share with the barista, try new coffees and origins, connect with people around you... We couldn’t find that experience here.

After waiting for someone to create it, we decided to do it ourselves. With no hospitality background, but with passion, curiosity, and a clear vision of what coffee can be, we built Brü, a place where quality, community, and culture come together.

Mission & Vision

Our mission is to redefine Basel’s coffee culture by delivering a premium and consistent experience centered on quality and community. While a couple of specialty cafés already existed in the city, they were primarily roasters focused on showcasing their own beans. 

We wanted to offer something different: a place that brings world-renowned roasters and top-tier coffees from around the globe, served at their best in both espresso and filter.

Our vision is to establish the café as the go-to destination for specialty coffee and brunch — a benchmark for quality, variety, and experience in Basel’s culinary landscape.

VALUES

CUSTOMERS & COMMUNITY

Happy customers keep us moving forward. Geet them when they arrive, and greet them when they leave. Cafés are social spaces, we believe in conversation, collaboration, and creating a place where everyone feels they belong.

QUALITY

From world-class coffees to fresh ingredients and precise execution. Every product, every cup, every plate represents our standard.

SPECIALTY COFFEE CULTURE

Switzerland is still waking up to specialty coffee. Refinement, education, and discovery.
We’re not just serving coffee, we’re growing a culture.

RESPONSIBILITY & INTEGRITY

We care for our team, our producers, and the planet. Expansion matters, but only if quality grows with it.
This commitment starts at the source: we partner exclusively with roasters who practice direct trade, ensuring farmers are paid fairly for their craft.